[00:00:00] Welcome to the Successful Life Podcast. I am your host, Corey Berrier. And today, folks, we're going to talk about reciprocity and what that does for you in your business and in your life, and you know the benefits of it. The first thing is reciprocity. Let me explain what that means. Reciprocity means that you willingly do something for another individual.

[00:00:28] Without any expectation of anything in return. And so what that means is, you, it's just doing the right thing, right? And again, the benefit of that and what happens by the universal law, so to speak, is that good things come to you when you do those things, right? When you do those things with a pure heart.

[00:00:51] Now, if. Give something to someone. If you help someone with the intention of getting repaid, that's not reciprocity. That's doing it with a, a turd intention. So it's just not, it's not, you don't wanna do that. So I wanna tell you a story. I'm gonna tell you a couple of stories that you're gonna really like.

[00:01:12] So hang around cuz this is gonna be pretty cool. So I wanna tell you my wife, but I honestly. Excuse me.

[00:01:24] I would say unbeknownst to her because she's naturally or just a good person, she's naturally a giving person. She naturally looks out for other people especially her clients, right? And I'm very much so the same way. But her, she's done this for years. And so what she does before.

[00:01:42] Meets with a client is she meets 'em at Starbucks or a coffee shop, and she gets their order before she gets there and, gets there early and gets a table and she has their coffee waiting on them. The reason she does that is that she wants to have them have a good experience and it's a nice thing to do.

[00:01:57] And so the outcome of that, most of the time is that she books the wedding. Now, that's not because of the coffee, but the coffee starts the cycle. Them liking my wife and wanting to be around my wife because she's already done something nice for them. So I'll give you one more quick example, and it's actually around coffee as well.

[00:02:17] I got this out of a book, and I don't remember which book, but the way this guy explained it, he said, you know when he said if you're staying in a coffee shop, right? And you go [00:02:26] and you buy the guy in front of you a cup of coffee, right? It's your friend. You buy him a cup of coffee. You're buy, if you buy him a cup of coffee, you're buying insurance, right?

[00:02:34] Because you guys are gonna sit down and let's just pretend that he sees somebody walking up behind you with a hammer, maybe Paul Pelosi's person. That guy's gonna automatically defend you because you've already done something nice for him. . And so in his brain, he owes you. And I don't mean that like in a negative way, but it's just human nature.

[00:02:55] And I went through this recently. So I went to Charlotte for the PHCC meeting, which I'll talk about that in a minute. And I went down early, which was my fault. And so I got the hotel at 9:00 AM which you all know you can't check in until four o'clock and. I didn't really feel like using my, my tactics to strong arm my way in.

[00:03:18] I just wasn't feeling that this

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