Sales Skills Every Plumber and Tradesman Must Know with Roger Wakefield

Sales and plumbing guru Roger Wakefield (The Trade Guy) joins Corey to discuss how tradespeople can make more sales. They discuss how to go from service provider to trusted advisor by asking open-ended questions, using winning listening techniques, and the importance of understanding your clients communication style to your sales numbers.

Roger Wakefield is a plumber and YouTuber with 400K+ subscribers. He teaches plumbers and tradesmen the sales skills they need to make more sales.

“When we learn to communicate with people in a way they want to be communicated with, our sales probably have to up 75%” – Roger Wakefield

Timestamps

[00:04] Episode overview and who is the plumber Roger Wakefield?

[01:26] Overcoming the mental barriers and anxiety around selling high ticket products and services.

[04:54] Why you should offer your customers financing options.

[08:20] How ‘listening to repeat’ can level up your plumbing sales skills.

[15:51] The TWO most important sales skills for tradesmen.

[21:14] Why every tradesperson needs to learn body language.

[23:40] Why you need to spend more than 10 minutes with inquiring clients. OR How to gain trust with potential plumbing/hvac clients?

[24:57] Keeping your credibility as a sales lead for tradesmen.

[26:48] What to say and do to easily get reviews/testimonials after performing a plumbing/hvac service.

[30:30] When should you ask your clients for a referral?

[33:55] How has COVID-19 affected the trades business?

[37:33] Should employers make the COVID-19 vaccine be mandatory?

[43:13] Why explaining the science behind the COVID-19 vaccine is so vital.

[51:23] How to connect with Roger Wakefield (The Trade Guy)

5 Key takeaways

When you are selling a high ticket product or service that you cannot imagine buying for yourself, it is hard to put yourself in the customer’s shoes and leverage that empathy to refine your sales technique. A good way to overcome this is to understand where every dollar goes. When you give a job to every dollar, you understand why you cannot offer discounts on your product. Rather than a discount, you can offer financing options.

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https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

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