Guest Profile:

Mike "C-Roc" Ciorrocco; CEO at People Building, Inc., Business Coach, Author, and a Public Speaker.

Today’s Episode Summary:

Today’s guest, C-Roc, is sharing his million-dollar experiences to give you shortcuts so that you could skip unnecessary steps to make your business a huge success. C-Roc coaches business people, entrepreneurs, salespeople, and individuals to bring greatness out of them so that they could perform outclass and lead their business or lives toward winning direction.

C-Roc works on 8 areas of one’s life to bring out the best from him/her- whether he/she is an employee or a CEO. These 8 areas are: confidence, Resilience, Leadership, Emotional Responses, Mental, Spiritual, Physical, and financial success. C-Roc says that among all these 8 areas, confidence is the most important and first thing that you should consider to work on because if you don’t have confidence you will never take the required actions. Moreover, he says that the financial success of any individual depends on mastering all these areas of his/her life.

C-Roc also explains that when you start a business you need to pay attention to its foundation. And the foundation of your business comprises 2 things: 1. Your Company-Culture, and 2. Your Employees. If you won't focus on creating the right company culture and you won't invest in your employees you won't get your business right.

So to build a sustainable business you need to take care of your employees because they will take care of your business in return. Secondly, to create a great company culture you need to work on the following 4 traits of your company: 1. Gratitude, 2. Unlimited income potential, 3. Hold people accountable, 4.clearity and alignment of employees' goals with the company's goals.

This is not it; there is a lot more you can learn from this episode. So tune in and make sure to listen to this informative podcast till the end.

What You Will Learn from this Episode:

In today’s episode, you will learn the importance of company culture & investing in your employees to create a sustainable business. You will learn about 8 areas of life that you should work on to bring greatness out of yourself, what is the link of financial success with all these areas, what is the importance of having confidence, what are the 4 factors that can make your company culture great, why is it so important to take care of your employees, and how to deal with employees & absorb them in your company’s culture?

Moreover, C-Roc is sharing how his brand WAYMO came into being and how he is helping people to get better and excel in life. Also, if you want to learn how to build your business or grow your business, C-Roc is encouraging you to register for his 7-Day-Challenge. Link is given below. For more information listen to the podcast.

The Episode Timeline:

[00:00]– Introduction of podcast and today’s guest.

[00:48]- Tragic childhood story of C-Roc and how his brand WAYMO came into being.

[04:29]- Significance of "company culture & investing in people” to create a sustainable business.

[07:17]- C-Roc talking about his busin

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