Bob Burg | The “GO”Giver Podcast

Corey Berrier interviews the top guests in the top contact that’s relevant today for your sales in your business. Get tips from the experts on how to be a successful life.

 Corey Berrier, CEO of Sales and brings you top guests in the top content that is relevant today for your success. Get insider tips and strategies from sales experts, entrepreneurs, authors and more!

Today’s Episode Summary:
On today’s podcast, I have a very special guest, Mr. Bob Burg; a sales expert, speaker, and author of several books on sales, marketing and influence, with total book sales approaching two million copies. Bob started his career 40 years ago with a sales system that changed his destiny in the world of sales forever and now he is helping other people to grow in sales. Bob also has a library and has turned the knowledge and wisdom of other people into his own through its right application. Today Bob is sharing with us his wisdom of 40 years on sales and he is also entertaining questions of our Clubhouse audience.  
 1. Bob explains that selling a product/service is not just about going out and telling people about it. It’s about having a well-proven system that guarantees to generate more sales. Such type of sales system is usually based on logical and specific set of ‘how to’ principles which can help you to predictably achieve more sales.
 2. Secondly, don’t make “money” as your prime reason of sales. Rather focus on providing “value” to your customers because money is just a reward for hitting the target of serving others. If you will approach selling this way, people will willingly exchange their money with the value, they will also be your walking ambassadors, and they will refer you to everybody.
 3. As a salesperson, you should focus on the wants and desires of your customer. You should provide them value that THEY think is a value, not what YOU think is a value.
 4. If you are a Solopreneur or you are running a small company then you should focus on making enough money so that you could afford to hire people who could take care of your administrative work. And if you will not hire someone at some stage or point, you won't be able to grow sustainably.
 5. If you want that your employees, particularly young employees, follow the core values of your company then you should remind them again and again what your core values are and how your business wants them to work. Secondly, your own actions must be aligned with your core values otherwise your employees won’t follow these values either.
 6. If you want to increase charges for your service, first make sure you are providing a significant amount of value. Secondly, calculate the number of hours you are giving to a client (whose rates you want to increase); if you are investing X amount of time on a client, that X you can give to 2 clients, you should better increase your rates.
These are few sales tips from our honorable guest & sales expert; Mr. Bob Burg. All of these tips have the potential to generate more sales and bring more money into your hands.
If you are selling any product/service and your sales are stagnant and you want to grow them then don't miss this episode. You will get a mind-changing sales approach in th

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The Ultimate Sales Guide

The Ultimate Sales Guide

Does selling sound like rocket science to you? Grab a notebook and a pen. I will spill the secret sauce in this episode. My ultimate sales guide comprises nine easy steps, among them being: confidence to close, knowing your customer/ tribe, and talking to real people to find their real obstacles, among others that I will dig into in this episode. Also, I will share a tip that will help you become confident in front of a camera.

Once you master the steps mentioned above, you will be so good at sales that everybody will want to work with you. When I was working in the fitness industry, my sales game was so good that my boss was moving to a different club one day, and he refused to go without me. Would you like to be that good? Follow the sales tips I offer and apply them. Also, it would be so good if you can have a team that fully supports you regardless of the situation.

Listen to this episode to hear more about the nine easy steps in my ultimate Sales Guide.

Key Talking Points of the Episode:

[01:34] The importance of having a great support system

[03:55] Practice makes Perfect

[05:39] The ultimate sales guide

Magical Quotes from the Episode:

"If you don't practice, you're not getting better."

"You have to do the work. You won't get the result if you don't do the work."

 I appreciate all the support you have given me with this podcast. I'm beginning to see some traction. Please do me a favor and leave me five stars review to make this podcast more accessible to more people.

 

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Role Playing, SEX, and Success

This is the first time I've talked about our sex life on the show.

As a salesperson, occasionally, you find yourself confused about what strategies you require for value addition to your product. It narrows down to a cycle of roleplaying and utmost dedication. Roleplaying is an excellent playfield for learning tactical business strategies, while dedication pivots into a good salesperson.

I know you’re probably wondering why dedication and roleplaying? In this episode, I give a practical example of my wife, Autumn. Through engaging in questions and having conversations regarding sales, sharing opinions, and roleplaying, Autumn has pivoted and become great at sales. Her continuous dedication to sales and even her workouts have seen her crack the sales nut by not necessarily being a great salesperson but great at value addition.

Want to hear more? Listen in to this episode. 

 

Key Talking Points of the Episode:

[08:09] Importance of roleplaying in sales

[12:53] The magic in letting people be

[16:45] Mastering the art of listening

[21:21] My hunt for a perfect VA

[26:29] Things I no longer care about

 

Magical Quotes from the Episode:

“When you really want something, whether it's in life, whether it's in business or a relationship, you have to fucking go after it."

“It takes a special person to execute somebody else’s sales process."

 

Relevant Links:

Objection Crusher Cheat Sheet

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How to Successfully Raise Money as an Entrepreneur with Brad Blazar

How to Successfully Raise Money as an Entrepreneur with Brad Blazar

What comes to your mind when your anything about raising money?

Honestly, I know many of us freak out because we feel like it is too difficult for us. According to Brad Blazar, raising money is not rocket science. All you need is a great strategy, and he shares his four-step strategy in this episode.

Brad is a highly sought-after speaker when it comes to matters raising capital. Having raised in excess of 2 billion dollars. Today he mentors others worldwide as part of a global coaching business on how to raise funds from high-net-worth investors to build, buy, and scale a business – or fund a special project like real estate. Brad has also authored books, and he hosts an amazing podcast.

 In this episode of the Successful Life Podcast, Brad will be sharing nuggets of wisdom around raising money and how can succeed at it. Also, Brad will tell us how he became Sir Brad Blazar.

Are you ready to learn? Grab your notebook and pen and listen in to this episode.

Key Talking Points of the Episode:

[00:29] Getting to know Brad

[01:50] Brad’s book

[04:35]Tips on how to raise money

[07:44] Understanding Brad’s trust sequence

[11:25] The four steps blueprint

[20:48] Where do people get stuck in Brad’s four process?

[25:23] Brad’s Bootcamp in Houston

[29:17] Brad’s experience flying fighter jets

[41:59] What method does Brad use to teach people?

[46:54] How Brad became Sir Brad Lazar

Magical Quotes from the Episode:

“Life’s a self-fulfilling prophecy. If you get into the meeting, you get on the phone with the expectation of something positive happening. As a result, 90% of the time, it will.”

“If you just have the desire to do something big in life and have the desire to experience something like that. I urge everybody to do it.”

“You got to have systems in place. Otherwise, what you’re doing is you’re just letting opportunities just fall by the wayside.”

“Writing books gives you so much credibility as an author once you say you’re a published author.”

“I’ve learned over 35 years that you got to have a good deal. But at the end of the day, people aren’t investing in the deal. They’re investing in you.”

Relevant Links:

Connect with Brad Blazar:

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Excelling in Sales as a Service-Based Entrepreneur

Excelling in Sales as a Service-Based Entrepreneur

As a service-based entrepreneur, do you classify yourself as a salesperson? For instance, if you are a plumber, would you comfortably say that you are into sales?

It is astonishing to see how many service-based entrepreneurs disregard sales. If you are not selling, you are not in business. If you are in trades, you need to master the subtle art of selling. You need to know how to present yourself to your customers. For instance, if a customer asks you for an estimate for a particular job, you should go through the estimate with the client. Don’t just prepare the estimate and send it over.

Also, if you have a sales team, you need to keep training them to get better and help scale your business; if you need a sales coach to help, feel free to get in touch with me.

Key Talking Points of the Episode:

[00:47] How people in trades disregard sales

[11:56] How to ace your estimate and secure the bag

Magical Quotes from the Episode:

“What I found with service-based industries is that people don’t go over the estimate with the customer in front of the customer. When they go over the estimates with their clients, their closing rate goes up by about 50%.”

“If you want to be successful, you need to train your salespeople.”

“We’re all capable of doing whatever we want to do.”

“The truth of the matter is we all have a sales process. We don’t know it.”

“Sales is a unique opportunity for people. Sales is a great opportunity to make a lot of money.”

Become a founding member of my Sales Legends group at a small fee. Feel free to DM for details.

 

Relevant Links:

Objection Crusher Cheat Sheet

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You Don’t Want to Miss the Boat

Kobe Bryant once said that heroes come and go, but legends are forever. Are you looking to pivot your business and become a sales legend? Worry not, as I’ve got you covered. All you need is to enroll and be part of the Founders Club.

You might be wondering what’s in it for you at that cost? Well, you get the luxury to have one-on-one conversations on how to do something rather than learn it in a group or a course. Moreover, I can assure you that this program is where you come in, potentially never having done anything in sales and becoming a rockstar sales legend. 

The foundation is vital for your pillars to anchor and your business to succeed. With that, the pillar of confidence will grow in what you are selling, a connection with your customers will be born, and your sales margin will increase. Do you want to be a winner? You got to join the Founders Club in this first round.

Listen in and learn more.

Key Talking Points of the Episode:

[1:56] The 4C’s in business

[15:01] Are there going to be influencers in the Founders Club?

[16:58] What are you doing to avoid objection and rejection in your business?

Magical Quotes

 

“Confidence is nurtured and grows over a period.” 

“Confidence is unbelievably subjective and a powerful tool to the person you’re selling to.”

“You need to establish a connection with your customers else. They’re not going to do business with you.”

“Confidence, connection, closing, and collaboration are the main pillars to a successful business.”

 

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet  

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 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

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How Meditation Helps People with ADHD with Greg Anderson

How Meditation Helps People with ADHD with Greg Anderson

Imagine being in the jungle for three years practicing meditation. You are not supposed to cut your hair, drink alcohol, or have sex. Would you be okay with that?

Our guest today, Greg Anderson, went through meditation in the jungle for three years. He adhered to all the terms and conditions set by the spiritual healer. When he returned, he was a completely new person from how he looked and viewed the world. Grey believes that he got a new set of eyes that have helped him become a better person.

In this episode, Grey will share his meditation journey, the different modalities of meditation, and how it has impacted his life. Also, he will share the businesses side of his life and help us understand how meditation can influence our decision making and  grow our businesses.

Listen in and learn.

Key Talking Points of the Episode:

[00:38] Greg's three years of meditation in the jungle

[03:35] How meditation has changed the way Greg looks at the world

[07:44] The different modalities of meditation

[12:25] Greg's experience with plant medicine

[18:17] How three years in the jungle changed  Greg

[21:11] What inspired Greg to start a software company?

[39:01] How meditation helps people with ADHD

Magical Quotes from the Episode:

"When you're doing certain kinds of meditations, you're creating a strong mental muscle, so that when you need to focus."- Greg

"It's great to be the idea person, but if you can't, as an owner, latch to an idea and see it through, you will give your team 15 new things to work on. None of them are going to get complete because you're less focused on something."- Greg

"You need to go out and try to find the person that's already built what you want, even if it's only 95%."-Greg

"Once you get super committed, you have a lot of opportunities to do less than what you're committed for."-Greg

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet   

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 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

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Connect with Greg Anderson:

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://coreyberrier.com

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Learning From Our Messes: Two Missed Flights

Learning From Our Messes: Two Missed Flights

How has your week been?

Mine has been messy. I missed two flights. It is unbelievable! Who misses two flights and, on top of that, forgets his phone in an uber? It can only be me was supposed to be back from Texas on Monday morning. I'll make all the excuses in the world. If I hadn't had smoked a cigar before I got on the plane, that probably wouldn't happen. The fact is, if I had paid more attention, all this mess wouldn't have happened. 

 I would have been at the airport at the right time and wouldn't have forgotten my phone in an Uber. Besides having such a messed-up week, I got to a lot of talking and got a chance to interact with some amazing people. Also, I'm on a mission to have my book on ADHD about sales and entrepreneurship getting polished.

Do you ever wonder why people hire me for their sales? The reason is, I not only help them sell more but also help them stop losing money. In this episode, I will give you practical examples of people I have worked with and are doing pretty well.

Listen in to this episode and learn.

Key Talking Points of the Episode:

[01:21] My pretty stressing week

[16:36] The benefits of working with me

Magical Quotes from the Episode:

"The point is that things are not as hard as you think. They're not as hard as I think they are. We make them much harder than they are."

"People can't hire you. If they don't know about you, they're not going to hire you if they don't know what you do or what you're about."

"It's really cool to see the light come on when working with somebody. It's amazing to see them make a ton more money."

Relevant Links:

Sales CEO Syndicate

Objection Crusher Cheat Sheet

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 Please join my free Facebook group

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Follow me at:

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 www.linkedin.com/in/coreysalescoach

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

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7 Ways Superstar Salespeople Easily Handle Rejection3

7 Ways Superstar Salespeople Easily Handle Rejection

What comes to your mind every time you are told no?

Does it make you wonder if you are good enough or your product is good enough?

It is only natural to get “no’s”. As salespeople, we hate it when people say no to giving us money. Sometimes it makes us doubt our ability to sell. The fact, smooth seas never make great sailors. In sales, you cannot succeed if you cannot deal with rejection.

In this episode, I will share some actionable tips to make it easier for you to deal with rejection. I will teach you how to you can turn rejection to your advantage. 

 Listen in to this episode and learn.

Key Talking Points of the Episode:

[03:03] The power of getting a “No”

[05:33] Make sure your counterpart is comfortable is okay with you

[08:55] A story: Make yourself feel less okay

[19:50] Do not take rejection personally

[23:01] Your objection is not rejection

Magical Quotes from the Episode:

“You can’t go through life without going through some sort of rejection.”

“People that avoid rejection, they create a lot of opportunities for themselves.”

“If you know who you’re selling to, then there shouldn’t be an issue with price because you’d be targeting the people that can afford your damn product or service.”

“Just because somebody doesn’t want to buy your product or service doesn’t mean you suck in sales.”

“The money is not the mission, but the money makes the Mission Possible.”

“Your objections are not rejection.”

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet    

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 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

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 www.linkedin.com/in/coreysalescoach

 

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

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How to Become a Successful Business Owner with ADHD

How to Become a Successful Business Owner with ADHD

Would you like to become successful in business? It would be best to learn how to let other people handle the tasks that you are not great at. For instance, if follow-up is not among your strengths, you need to delegate it to someone else who thrives at it .It is incredible how things can change for the better in your business if you decide to focus on your zone of genius.

 A shocking statistic shows 50-60% of business owners have ADHD. Depending on how you look at it, ADHD can be positive or negative. The most significant success in ADHD comes when you focus on your strengths, not weaknesses.

This episode will share some nuggets of wisdom that will help you bring out you’re a game and succeed.

Listen in and learn.

Key Talking Points of the Episode:

 [03:29]How essential is it for you to get into the heads of your salespeople as a business owner?

[06:06] Focusing on your zone of genius

[12:45] Hiring someone to do what you are not good at

Magical Quotes from the Episode:

“When you understand how to channel your superpower into your zone of genius. It changes the direction of your business.”

“It is unbelievably different when you’re working with people and when you know what they’re absolutely great at. It’s also amazing and less frustrating when you know what they suck at.”

“ADHD as a deficit, it’s a negative. But if you think about as a superpower, it’s a very different outlook.”

“I have a superpower that most people don’t have. Or maybe, a lot of people actually do have the superpower. But they don’t actually use it because they don’t really understand.”

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet  

 https://www.coreythesalesceo.com/ocbookingpage

 Please join our free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach 

 

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

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