Confidence is one of the most important things you can have when it comes to sales. In today’s podcast episode, we will be having an in-depth conversation about how confidence plays into sales and how you can develop that superpower over time.

In this episode, I have Sean Castrina joining me on the show. He is a serial
entrepreneur who loves starting businesses that are people driven. According
to Sean, systems win the race in business. Looking back at all the businesses he
has had over the years; he can comfortably say his secret sauce is having
systems that work and can be replicated repeatedly.
Today we will be having an in-depth conversation about having confidence as a
salesperson. We’ll also dive into Sean’s podcast, his inspiration to become an
entrepreneur, and hear some nuggets of wisdom from Sean.
Listen to this episode to hear more.
Key Talking Points of the Episode:
[00:37] Getting to know Sean
[01:45] The essence of having confidence as a salesperson
[10:10] Sean’s podcast: 10-Minutes Entrepreneur Podcast
[11:24] Why did Sean become an entrepreneur?
[13:44] Sean’s greatest piece of advice to people
[14:50] How to find out what the market wants

Magical Quotes from the Episode:
“Don’t quit your job to go start a business. Because when broke, people can’t
sell.”- Sean
“Confidence is the X Factor. If you don’t have it, it’s hard to hard to sell to a
very confident person.”- Sean
“The only person that is going to put to get you where you want to go is you.”-
Corey
“Every failure brings with it an equal opportunity. You just got to find it.”- Sean
“I’m good at finding the need. Then I find the human capital and I pair the two
together and the rest is history.”- Sean

Relevant Links:
 Please join my free Facebook group
 https://www.facebook.com/groups/thetradeschools
Follow me at:
 https://www.instagram.com/coreyberrier/
 www.linkedin.com/in/coreysalescoach
https://thetradeschools.com/
Grab the Contractor Plus App:
https://contractorplus.app/

Download my #1 bestseller “9 Simple Steps to Sell More $H!T” for free with
this link: https://www.amazon.com/dp/B0B2C3HHMC

Follow Sean Castrina at:
https://seancastrina.com/
https://www.linkedin.com/in/seancastrina
https://www.instagram.com/sean.castrina/
https://twitter.com/SeanCastrina
https://www.facebook.com/seancastrinapage/
https://www.youtube.com/channel/UC2DX7lLt3zS37jtDELR3rRw

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

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The Power of Evoking Emotions in Sales

Emotions play a significant role when it comes to buying. Have you ever
bought an expensive item just because you have some attachment to the
brand?

In Sales, learning to evoke emotions is essential. It would be best if you
learned how to make your target audience feel you understand their emotions.

The other day, I met with someone who had accepted my consulting proposal.
As we went through the proposal, she was okay until we got to terms of
payment. I noticed that her face went from looking upright to facing down, and
I knew there was a problem with that part.

I did my best to get to the bottom
of the matter, which made her feel emotionally heard and gave her the
confidence necessary to move on with the proposal emotionally heard.

Active listening and mirror words are two amazing ways that you can use to
make the other person feel heard. When having a conversation with anyone,
the best thing you can do is listen to them attentively. This makes the other
party feel heard. Mirror their last three to five words make them know you
were paying attention.

In this episode, I will share some tips on how you can evoke emotions in sales
that will help you get better in sales. Listen in and learn.

Key Talking Points of the Episode:
[02:18] My last week's meltdown
[05:41] The power of evoking emotions in sales
[07:35] Active listening

[08:40] Mirroring words
[09:58] My 2009 story
Magical Quotes from the Episode:
"Don't go into business with people that are not smarter than you."
"I'm really good at evoking an emotion. That's what you got to do, you got to
evoke some sort of emotion because we buy emotionally."
"If I could get to how they're feeling. They're going to understand that I
understand how they feel. Therefore, they're going to move forward."

 Please join my free Facebook group
 https://www.facebook.com/groups/thetradeschools/

Follow me at:
 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach

 
https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

Grab my book at:https://www.amazon.com/SIMPLE-STEPS-SELL-MORE-Stereotypes-
ebook/dp/B0B2C3HHMC

 

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

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From the shady dealings of Power Home Solar Energy to the rise of solar sales, it seems like everyone's got something to say about this hot topic. But what does the truth really hold?

They’re selling them a $70,000 solar system that doesn’t even work because
they didn’t pull the permit before they did the work.

Guess what? All those
solar panels and stuff that people purchased are worthless. Why take money
from innocent people for useless products?

Truth be told. Pink Energy is making things difficult for all the salespeople out
there, especially those in the solar industry.

They have failed in one job as a
company, training their people. Had they done better training, things would be
different.

Our renewal of vows is upcoming on the 9th of June. I wrote an email to a lady
requesting her to make our cake, and guess what her response was,” we will
need two weeks for this kind of order.” That’s shocking! I understand this
order may need time, but the lady should have given options. She also did not
consider the order included some cookies, which she completely overlooked.
If you are in trades, you need to take a few lessons from these situations and
episode:
 Training your people is essential if you want to grow.

 The construction industry is growing, and you need to do whatever it
takes to keep the people beneath you.
 Being the cheapest person doesn’t guarantee you a win. If anything,
people don’t trust cheap stuff.
 Time is of the essence when it comes to following up on leads.
Key Talking Points of the Episode:
[01:52] Is Pink Energy company scamming people?
[09:35] Funny story (sales 101)
[13:58] The essence of training your people right
Magical Quotes from the Episode:
“Salespeople by and large are not bad people, but this group evidently, did
some stuff they shouldn’t have done.”
“If you’re the guy that’s undercutting all your competition, you’re on a race to
the bottom.”
“The cheapest guy never wins.”
“Time is of the essence when you’re getting back to a lead.”
“If you’ve got solid people underneath you, you’re crazy not to keep those
people underneath you. Because if they leave you, they’re not coming back.
People are paying way more right now than they ever have in history.”
Relevant Links:

Objection Crusher Cheat Sheet
 https://www.coreythesalesceo.com/occsheet  
 https://www.coreythesalesceo.com/ocbookingpage
 Please join my free Facebook group
 https://www.facebook.com/groups/saleslegends/
Follow me at:
 https://www.instagram.com/coreyberrier/
 www.linkedin.com/in/coreysalescoach 
https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg
Grab my book at:
https://www.amazon.com/SIMPLE-STEPS-SELL-MORE-Stereotypes-
ebook/dp/B0B2C3HHMC

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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Corey Berrier interviews the top guests in the top contact that’s relevant today for your sales in your business. Get tips from the experts on how to be a successful life.

 Corey Berrier, CEO of Sales and brings you top guests in the top content that is relevant today for your success. Get insider tips and strategies from sales experts, entrepreneurs, authors and more!

Today’s Episode Summary:
On today’s podcast, I have a very special guest, Mr. Bob Burg; a sales expert, speaker, and author of several books on sales, marketing and influence, with total book sales approaching two million copies. Bob started his career 40 years ago with a sales system that changed his destiny in the world of sales forever and now he is helping other people to grow in sales. Bob also has a library and has turned the knowledge and wisdom of other people into his own through its right application. Today Bob is sharing with us his wisdom of 40 years on sales and he is also entertaining questions of our Clubhouse audience.  
 1. Bob explains that selling a product/service is not just about going out and telling people about it. It’s about having a well-proven system that guarantees to generate more sales. Such type of sales system is usually based on logical and specific set of ‘how to’ principles which can help you to predictably achieve more sales.
 2. Secondly, don’t make “money” as your prime reason of sales. Rather focus on providing “value” to your customers because money is just a reward for hitting the target of serving others. If you will approach selling this way, people will willingly exchange their money with the value, they will also be your walking ambassadors, and they will refer you to everybody.
 3. As a salesperson, you should focus on the wants and desires of your customer. You should provide them value that THEY think is a value, not what YOU think is a value.
 4. If you are a Solopreneur or you are running a small company then you should focus on making enough money so that you could afford to hire people who could take care of your administrative work. And if you will not hire someone at some stage or point, you won't be able to grow sustainably.
 5. If you want that your employees, particularly young employees, follow the core values of your company then you should remind them again and again what your core values are and how your business wants them to work. Secondly, your own actions must be aligned with your core values otherwise your employees won’t follow these values either.
 6. If you want to increase charges for your service, first make sure you are providing a significant amount of value. Secondly, calculate the number of hours you are giving to a client (whose rates you want to increase); if you are investing X amount of time on a client, that X you can give to 2 clients, you should better increase your rates.
These are few sales tips from our honorable guest & sales expert; Mr. Bob Burg. All of these tips have the potential to generate more sales and bring more money into your hands.
If you are selling any product/service and your sales are stagnant and you want to grow them then don't miss this episode. You will get a mind-changing sales approach in th

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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The Ultimate Sales Guide

Does selling sound like rocket science to you? Grab a notebook and a pen. I will spill the secret sauce in this episode. My ultimate sales guide comprises nine easy steps, among them being: confidence to close, knowing your customer/ tribe, and talking to real people to find their real obstacles, among others that I will dig into in this episode. Also, I will share a tip that will help you become confident in front of a camera.

Once you master the steps mentioned above, you will be so good at sales that everybody will want to work with you. When I was working in the fitness industry, my sales game was so good that my boss was moving to a different club one day, and he refused to go without me. Would you like to be that good? Follow the sales tips I offer and apply them. Also, it would be so good if you can have a team that fully supports you regardless of the situation.

Listen to this episode to hear more about the nine easy steps in my ultimate Sales Guide.

Key Talking Points of the Episode:

[01:34] The importance of having a great support system

[03:55] Practice makes Perfect

[05:39] The ultimate sales guide

Magical Quotes from the Episode:

"If you don't practice, you're not getting better."

"You have to do the work. You won't get the result if you don't do the work."

 I appreciate all the support you have given me with this podcast. I'm beginning to see some traction. Please do me a favor and leave me five stars review to make this podcast more accessible to more people.

 

Relevant Links:

www.thetradeschools.com

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet    

 https://www.coreythesalesceo.com/ocbookingpage

 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach 

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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This is the first time I've talked about our sex life on the show.

As a salesperson, occasionally, you find yourself confused about what strategies you require for value addition to your product. It narrows down to a cycle of roleplaying and utmost dedication. Roleplaying is an excellent playfield for learning tactical business strategies, while dedication pivots into a good salesperson.

I know you’re probably wondering why dedication and roleplaying? In this episode, I give a practical example of my wife, Autumn. Through engaging in questions and having conversations regarding sales, sharing opinions, and roleplaying, Autumn has pivoted and become great at sales. Her continuous dedication to sales and even her workouts have seen her crack the sales nut by not necessarily being a great salesperson but great at value addition.

Want to hear more? Listen in to this episode. 

 

Key Talking Points of the Episode:

[08:09] Importance of roleplaying in sales

[12:53] The magic in letting people be

[16:45] Mastering the art of listening

[21:21] My hunt for a perfect VA

[26:29] Things I no longer care about

 

Magical Quotes from the Episode:

“When you really want something, whether it's in life, whether it's in business or a relationship, you have to fucking go after it."

“It takes a special person to execute somebody else’s sales process."

 

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet   

 https://www.coreythesalesceo.com/ocbookingpage

 Please join my free Facebook group

https://www.facebook.com/groups/saleslegends/

Follow me at:

 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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How to Successfully Raise Money as an Entrepreneur with Brad Blazar

What comes to your mind when your anything about raising money?

Honestly, I know many of us freak out because we feel like it is too difficult for us. According to Brad Blazar, raising money is not rocket science. All you need is a great strategy, and he shares his four-step strategy in this episode.

Brad is a highly sought-after speaker when it comes to matters raising capital. Having raised in excess of 2 billion dollars. Today he mentors others worldwide as part of a global coaching business on how to raise funds from high-net-worth investors to build, buy, and scale a business – or fund a special project like real estate. Brad has also authored books, and he hosts an amazing podcast.

 In this episode of the Successful Life Podcast, Brad will be sharing nuggets of wisdom around raising money and how can succeed at it. Also, Brad will tell us how he became Sir Brad Blazar.

Are you ready to learn? Grab your notebook and pen and listen in to this episode.

Key Talking Points of the Episode:

[00:29] Getting to know Brad

[01:50] Brad’s book

[04:35]Tips on how to raise money

[07:44] Understanding Brad’s trust sequence

[11:25] The four steps blueprint

[20:48] Where do people get stuck in Brad’s four process?

[25:23] Brad’s Bootcamp in Houston

[29:17] Brad’s experience flying fighter jets

[41:59] What method does Brad use to teach people?

[46:54] How Brad became Sir Brad Lazar

Magical Quotes from the Episode:

“Life’s a self-fulfilling prophecy. If you get into the meeting, you get on the phone with the expectation of something positive happening. As a result, 90% of the time, it will.”

“If you just have the desire to do something big in life and have the desire to experience something like that. I urge everybody to do it.”

“You got to have systems in place. Otherwise, what you’re doing is you’re just letting opportunities just fall by the wayside.”

“Writing books gives you so much credibility as an author once you say you’re a published author.”

“I’ve learned over 35 years that you got to have a good deal. But at the end of the day, people aren’t investing in the deal. They’re investing in you.”

Relevant Links:

Connect with Brad Blazar:

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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Excelling in Sales as a Service-Based Entrepreneur

As a service-based entrepreneur, do you classify yourself as a salesperson? For instance, if you are a plumber, would you comfortably say that you are into sales?

It is astonishing to see how many service-based entrepreneurs disregard sales. If you are not selling, you are not in business. If you are in trades, you need to master the subtle art of selling. You need to know how to present yourself to your customers. For instance, if a customer asks you for an estimate for a particular job, you should go through the estimate with the client. Don’t just prepare the estimate and send it over.

Also, if you have a sales team, you need to keep training them to get better and help scale your business; if you need a sales coach to help, feel free to get in touch with me.

Key Talking Points of the Episode:

[00:47] How people in trades disregard sales

[11:56] How to ace your estimate and secure the bag

Magical Quotes from the Episode:

“What I found with service-based industries is that people don’t go over the estimate with the customer in front of the customer. When they go over the estimates with their clients, their closing rate goes up by about 50%.”

“If you want to be successful, you need to train your salespeople.”

“We’re all capable of doing whatever we want to do.”

“The truth of the matter is we all have a sales process. We don’t know it.”

“Sales is a unique opportunity for people. Sales is a great opportunity to make a lot of money.”

Become a founding member of my Sales Legends group at a small fee. Feel free to DM for details.

 

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet  

 https://www.coreythesalesceo.com/ocbookingpage

 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach 

 

 

 

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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Kobe Bryant once said that heroes come and go, but legends are forever. Are you looking to pivot your business and become a sales legend? Worry not, as I’ve got you covered. All you need is to enroll and be part of the Founders Club.

You might be wondering what’s in it for you at that cost? Well, you get the luxury to have one-on-one conversations on how to do something rather than learn it in a group or a course. Moreover, I can assure you that this program is where you come in, potentially never having done anything in sales and becoming a rockstar sales legend. 

The foundation is vital for your pillars to anchor and your business to succeed. With that, the pillar of confidence will grow in what you are selling, a connection with your customers will be born, and your sales margin will increase. Do you want to be a winner? You got to join the Founders Club in this first round.

Listen in and learn more.

Key Talking Points of the Episode:

[1:56] The 4C’s in business

[15:01] Are there going to be influencers in the Founders Club?

[16:58] What are you doing to avoid objection and rejection in your business?

Magical Quotes

 

“Confidence is nurtured and grows over a period.” 

“Confidence is unbelievably subjective and a powerful tool to the person you’re selling to.”

“You need to establish a connection with your customers else. They’re not going to do business with you.”

“Confidence, connection, closing, and collaboration are the main pillars to a successful business.”

 

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet  

 https://www.coreythesalesceo.com/ocbookingpage

 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach 

 

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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How Meditation Helps People with ADHD with Greg Anderson

Imagine being in the jungle for three years practicing meditation. You are not supposed to cut your hair, drink alcohol, or have sex. Would you be okay with that?

Our guest today, Greg Anderson, went through meditation in the jungle for three years. He adhered to all the terms and conditions set by the spiritual healer. When he returned, he was a completely new person from how he looked and viewed the world. Grey believes that he got a new set of eyes that have helped him become a better person.

In this episode, Grey will share his meditation journey, the different modalities of meditation, and how it has impacted his life. Also, he will share the businesses side of his life and help us understand how meditation can influence our decision making and  grow our businesses.

Listen in and learn.

Key Talking Points of the Episode:

[00:38] Greg's three years of meditation in the jungle

[03:35] How meditation has changed the way Greg looks at the world

[07:44] The different modalities of meditation

[12:25] Greg's experience with plant medicine

[18:17] How three years in the jungle changed  Greg

[21:11] What inspired Greg to start a software company?

[39:01] How meditation helps people with ADHD

Magical Quotes from the Episode:

"When you're doing certain kinds of meditations, you're creating a strong mental muscle, so that when you need to focus."- Greg

"It's great to be the idea person, but if you can't, as an owner, latch to an idea and see it through, you will give your team 15 new things to work on. None of them are going to get complete because you're less focused on something."- Greg

"You need to go out and try to find the person that's already built what you want, even if it's only 95%."-Greg

"Once you get super committed, you have a lot of opportunities to do less than what you're committed for."-Greg

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet   

 https://www.coreythesalesceo.com/ocbookingpage

 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach

Connect with Greg Anderson:

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://coreyberrier.com

https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1

https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyg

https://www.facebook.com/coreyberrier

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