Hiring the Right Team Archives

Guest: Ruben Alverez; Digital Marketing and Branding Specialist.

Today’s Episode Summary:

How you are marketing and branding your business determines if your business will be successful or not. The right marketing and branding strategies contribute to the overall growth of your business and without focusing on them, you cannot get your business right. My guest, Ruben Alverez, is a marketing and branding expert and today we are having conversation about the role of marketing and branding in growing a business.

Marketing and branding are two very important factors and everything else in the business depend on them. Branding is important to a business because of the overall impact it makes on your business. It changes how people perceive your brand and increases your brand awareness. However, digital marketing helps you to reach more people and ultimately helps you to generate more sales. So, whether you are a small business, startup, partnership or corporation, marketing and branding are equally important for you. You need both strategies to take your business to the next level and if you will miss any one of them, the outcome will not be as desired.

Ruben also talks about the concept of money leverage and time leverage. As a business owner, your focus should be to maximize your business without investing your time. It is not viable for a business owner to wear multiple hats so, hire someone else instead of doing everything on your own. Hiring the right person for your work saves your time and it also saves you from unnecessary stress. Hiring the right fit for your work is an investment and if you don’t do that and you try to do everything on your own then your business will not go anywhere.

Moreover, we are having conversation about the podcasting model. The beauty of the podcasting model is that it is an evergreen model. It does not require your focus all the time rather it works on its own. You just put your content and it works for you with the passage of time without your involvement.

An important strategy for a podcaster is to relate his own story in the podcast. Ruben suggests that if you are a podcaster, you should not relate your story over and over again in the same fashion because your audience will get bored of you. You can relate your story multiple times but with a new spice and along with different information. Ruben is explaining in detail how you can make your story engaging. To know the details of podcasting and the right marketing and branding strategies, listen to the podcast till the end.

What You Will Learn from this Episode:

What is marketing and branding and why they are so important for your business?
Digital marketing vs. digital branding; which one is more important?
What is the best way to brand yourself?
How to choose the right name for your brand?
Importance of advertising and targeting the right audience.
What is the importance of hiring other people instead of wearing multiple hats?
What are the traits to look for while hiring a person?
What are the benefits of hiring someone else for your work?
Discussion on the evergreen model of podcasting business?
How a podcaster should relate his own story repeatedly without boring the audience?
What is the importance of posting content regularly?
How to grow your email list?

The Episode Timeline:

[00:00]– Introduction of today’s guest.

[00:46]- Digital marketing or branding – which one is more important for your business?

[04:16]- ‘You sell the product first, and then you make it.’

[06:37]- Time leverage and money leverage.

[10:41]- How to hire the right fit for your work?

[12:34]- Working on your business vs. working in your business.

[14:07]- Benefits of hiring someone else for your work instead of doing it on your own.

[17:12]- What is the best way to brand yourself or select a good name for your brand?

[23:27]- How a podcaster should relate his/her own story in his/her podcast? An advice for all podcasters.

[29:24]- Power of practice.

[31:11]- Biggest secret: consistently posting content.

[34:21]- Model of Podcasting Business.

[36:34]- Talk about Alcoholics Anonymous (AA).

[41:04]- Marketing aspects of a business.

[45:55]- How to grow your email list?

[49:00]- Contact details of Ruben Alverez.

Golden Nuggets from Episode:

“You sell the product first, and then you make it” –Corey Berrier
“Everything works for everyone; you just have to customize it for yourself.” -Ruben Alverez
“Hiring a right person is an investment” –Corey Berrier
“You have to invest in people if you want to grow your business. If you don’t do that and you try doing everything yourself you are only going to get so far.” -Ruben Alverez
“Some things are not meant to take up a lot of our time or consume us. They are just meant to be an additional part of life that can be taken or left aside any moment.” -Ruben Alverez
“As a coach, you have to show people that you have the life that they want.” -Ruben Alverez
“You have to have enough awareness to realize that you need to hire somebody for certain things. And You have to be aware of what you are not good at.” –Corey Berrier